trends

...now browsing by tag

 
 

Do you relax anymore?

Wednesday, June 9th, 2010

This question has been asked in many fields for many years now.  It would appear that people are only now starting to realize how difficult it truly is to relax anymore.

Do you have your blackberry attached to your belt and your bluetooth hanging on your ear more than 20 hours a day?  Is your iPhone tucked quietly (or not so quietly) in your pocket all day long?  Do you text people instead of calling them?  Do you ever put your laptop away and walk away from it for anything other than sleep?  What do you do during commercial breaks or when you are sitting in an office or lobby waiting for an appointment?

As a population, we have become connected to devices. We have forgotten how to experience down time and take a moment to do absolutely nothing.

Ari Herzog posted an interesting article, “Is Social Media Dangerous For Your Brain?”  I found this article to be thought provoking and it lead me to challenge myself and you.

My challenge to you is this: Spend an evening without any devices – no Blackberry, iPhone, iTouch, wifi option of any sort.  Can you do it?  Will this help you go to sleep easier?  Will you spend more time with your family or friends?  What will you do with yourself to keep busy during this time to relax?

Let us know how it goes!

Twitter to Change Links and How They Are Displayed

Wednesday, June 9th, 2010

Ben Parr posted this article on Mashable.com talking about the upcoming changes to Twitter. 

“In an effort to remove the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links.

In a blog post aptly titled Links and Twitters: Length Shouldn’t Matter, Twitter’s Sean Garrett announced that the company is taking a new approach to URLs. Not only will all links on Twitter.com and Twitter apps be “wrapped” in t.co links, but how they are counted against the 140 character limit. These change will occur throughout the summer.”

Read the complete article here on Mashable.

Relax, Tweeple, Social Media Now AP-Sanctioned

Friday, June 4th, 2010

What a great read!

Curt Hopkins from Read Write Web shares the newest addition to Associated Press’s resources.

“Despite the fact that social media is hardly still the exclusive purview of the early adopter, it still surprises, grates or inspires laughter sometime to see it crop up outside its native ecosystem. So, when Associated Press, the official arbiter of terminology, text and typography turned to Twitter, it gave us funny feelings. We weren’t sure if we were being wooed or abused.

The 2010 AP Stylebook now carries a dark, dirty little section called “Social Media Guidelines.” Squeeeeee! Let’s look inside, shall we?

The 164-year-old AP has added 42 entries focused on social media terms. Among them are app, blogs, click-throughs, crowdsourcing, curate, e-reader, friend and unfriend, hashtag, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.”

Read more here … http://bit.ly/cQanve

How Does Social Media Aid Lead Generation?

Friday, June 4th, 2010

From Lisa Barone at Small Biz Trends

“If you’re still not sure social media is worth the investment, try this one for size: According to a May survey by virtual events provider Unisfair, social media is now the number one emerging channel for lead gen among technology marketers. And while that could seem somewhat skewed based on their occupation, the point is this – social media delivers qualified leads. While the conversations, brand awareness and friends make you feel good, that’s not the power of social media. The power of social media is that it connects you to qualified leads and puts more money into your bank account.

According to the Unisfair survey, 66 percent of respondents said lead generation their greatest concern for 2010. The findings seem to match R2integrated’s April survey that found 61 percent of respondents were after lead generation, as well as HubSpot’s report that Twitter usage could double monthly leads for SMBs.

In case you need a recap: Social media = leads.

Why is social media such an effective lead generation tool? It’s easy.”

Read the article here … http://bit.ly/9uCDMB

NYC To Hire Social Media Expert

Friday, June 4th, 2010

What a great idea to assist in better communications with the NYC residents!

From Elizabeth Montalbano of Information Week

“New York City is looking to enhance its transparency efforts by hiring an expert in Web 2.0 technologies to help the city leverage social media and mobile technologies to communicate better with its residents.

In a first for the city, it’s seeking a chief digital officer “to help develop forward-thinking policies on social media, digital communications, Web 2.0 initiatives, and other tools to better serve the public,” according to a City of New York department of information technology and telecommunications (DoITT) job vacancy notice.”

Read article .. http://bit.ly/985MIl

Pew study reveals our social media agendas

Wednesday, May 26th, 2010

No easy answers for mainstream media’s grab for our short attention spans

By Helen A.S. Popkin for MSNBC.com

There was just one story mainstream media and social media found equally important last year: the Iranian election aftermath of June 15-19, 2009. For those five days, the story took over headlines, blogs, Twitter and YouTube, according to a 29-week study by the Pew Research Center’s Project for Excellence in Journalism.

During the rest of that study period, social networks followed their bliss, with little similarities between the top news trending on brethren sites, let alone the mainstream media.

These basic results may seem obvious to anyone who’s ever wasted time at work surfing the Internet, but the Pew study’s results, released this week, offer a valuable window on the rapidly changing way we collect and assimilate news, and what we as individuals consider “important.”

Read more: http://bit.ly/dzrvzS

Twitter bans 3rd-party ads, takes step toward profitability

Tuesday, May 25th, 2010

By Stefania Moretti at money.canoe.ca

“Twitter quietly took one step closer to profitability this week when it said it would ban third-party paid tweets in order to better monitor its proprietary advertising service.

In April, the micro-blogger unveiled the first phase of its Promoted Tweets service to disseminate information from businesses and organizations to wider user groups.

In a blog post Monday, the company said it would now move to block third-party ad tweets that undermine its Promoted Tweets from its timeline.”

Read more here:  http://bit.ly/cDe5bn

How to find out how your audience uses social media

Tuesday, May 25th, 2010

By Social Small Biz

“Not everyone uses social media in the same way. This is fairly obvious, but analyst firm Forrester has, for a few years, been publishing some very detailed research that really helps our understanding.

Forrester’s Social Technographics are based on detailed research that asks how different demographics (e.g. age, sex, location) use social media.

This information can then be used by businesses and marketers to help put together strategies that will target specific audiences.”

Learn more about the Social Technographics … http://bit.ly/c1jyuV

Teen Social Media Influencers Wield Power Online and Offline

Tuesday, May 25th, 2010

From PR Newswire

“Survey from myYearbook and Ketchum Reveals Web’s Most Influential Teens Socialize Offline More Than Average Teens and Would Rather Not Be Friends With Parents Online

NEW YORK and SAN FRANCISCO, May 25 /PRNewswire/ — A recent survey by myYearbook and Ketchum of teen social media users showed that not only are online influencers more likely than the average teen to participate in social media activities, such as updating their status at least once per day or sending 3,000 texts per month, but they also are spending more time socializing and influencing their peers offline.

The study surveyed 10,000 teens, aged 13 to 19, who are members of myYearbook, and identified teen influencers in the social media space to provide insight on how they share information and interact online. Social media teen influencers are defined as the top 15 percent most active and most engaged teens in the myYearbook community. ”

For the results of the study … http://bit.ly/bm9caj

Facebook seems to have backtracked on custom landing pages

Tuesday, May 25th, 2010

Thanks for the update Social Media Examiner … “UPDATE: Facebook seemed to have backtracked on custom landing tabs for pages. I think your loud & clear voice of opposition made a difference. At least for now things are back to  normal. See discussion here: http://www.facebook.com/smexaminer#!/smexaminer?v=wall&story_fbid=125359040823346