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Protect Yourself from Losing Everything

Saturday, July 24th, 2010

Last week, Jonathan Rivera from Real-Tech Guy had his Facebook page (The Official Real Estate Referral Group) turned off.  I am sure he, and many others have learned a lot from the experience.  Jonathan has created a report to help you understand how to protect yourself from losing everything.  He shares this 6 page report on list building to help cover and potentially save your business.

Thanks for sharing your ideas Jonathan!

7 FBML Examples to Rock Your Facebook fan page

Thursday, July 22nd, 2010

“Facebook markup language or FBML for short is used in a variety of places within the social network. Anyone who has written any Facebook applications will already be pretty familiar with its tags, and will probably have used it to write data to walls, or share postings with others programmatically. If however you haven’t yet dipped your toe in the water of the Facebook API, or indeed haven’t actually needed to – there are some snippets of FBML which prove to be mighty useful when creating custom Facebook Fan Pages, and can easily and quickly out of the box be used with the FBML widget, which adds an extra much needed layer of customisation to an existing Facebook fan page. The static FBML widget can be added multiple times, and in multiple places (sidebar and tabs) to facilitate this. Once you’ve added it to your page, simply go to “edit page”, then under Applications click “edit” under Static FBML. This will give you the options you need to paste in your code.”

Visit WebDistortion  to read the rest of the article …

Looking for cool Facebook buttons?

Wednesday, June 9th, 2010

Search no more!  FacebookButton.net has a wide variety of buttons for every style under the sun.  Here is a sampling …

Facebook Custom URLs

Wednesday, June 9th, 2010

Have you noticed on Facebook that some fan pages have nice neat logical branded URLs and others have a generic URL made up of numbers and letters?

Would you like to have a custom branded URL for your fan page?

When you first set up your Facebook Page, you are given a generic URL of numbers and letters.  Once you have successfully passed the point of having 25 people “like this” page, you can create a custom URL for your fan page.

To create your custom URL, go to http://www.facebook.com/username/ .

If you have not yet gotten 25 people to click  “like this” for your fan page, remember that you can always send out a quick note to your friends/family/co-workers by using the “Suggest to Friends” option just below the image on the left hand of your screen.

Happy branding!

How to Customize Your Facebook Page Using Static FBML

Tuesday, June 8th, 2010

Here is a great article from Nick Shin:

“Is your Facebook page dull and uninviting?  Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”

Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?

How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?

The answer: Static FBML.  This article will share what you need to know to conduct a Facebook page makeover.’

To read the rest of this article, head on over to Social Media Examiner.

Thanks for the great article Nick!

How Does Social Media Aid Lead Generation?

Friday, June 4th, 2010

From Lisa Barone at Small Biz Trends

“If you’re still not sure social media is worth the investment, try this one for size: According to a May survey by virtual events provider Unisfair, social media is now the number one emerging channel for lead gen among technology marketers. And while that could seem somewhat skewed based on their occupation, the point is this – social media delivers qualified leads. While the conversations, brand awareness and friends make you feel good, that’s not the power of social media. The power of social media is that it connects you to qualified leads and puts more money into your bank account.

According to the Unisfair survey, 66 percent of respondents said lead generation their greatest concern for 2010. The findings seem to match R2integrated’s April survey that found 61 percent of respondents were after lead generation, as well as HubSpot’s report that Twitter usage could double monthly leads for SMBs.

In case you need a recap: Social media = leads.

Why is social media such an effective lead generation tool? It’s easy.”

Read the article here … http://bit.ly/9uCDMB

The Facebook Platform Kill Switch, What It Means

Thursday, May 27th, 2010

By Nick O’Neill at AllFacebook.com

“Today Facebook officially announced the option for allowing users to completely opt-out of the Facebook Platform and prevent applications from gaining access to their information. While many developers are rightfully concerned about the feature, we’d like to take the opportunity to thoroughly address how the new “opt-out button” functions and what it will mean for developers.”

Read the details of this discussion here … http://bit.ly/bDvzXh

Top 5 Tips For Growing Your Facebook Page

Tuesday, May 25th, 2010

From Zoltan at RealBird.com via ActiveRain

“By now, most of you have heard about Facebook Pages and many of you have set up one or more for your real estate business or local communities.

I noticed that most real estate Facebook Pages however have very little content and low number of Fans. Our RealBird Facebook Page has been growing nicely and I thought I share some of the things that we learned. You may be able to apply these techniques to your own Facebook Pages.”

Learn the 5 tips for growing your Facebook page … http://bit.ly/d0pEPQ

Facebook seems to have backtracked on custom landing pages

Tuesday, May 25th, 2010

Thanks for the update Social Media Examiner … “UPDATE: Facebook seemed to have backtracked on custom landing tabs for pages. I think your loud & clear voice of opposition made a difference. At least for now things are back to  normal. See discussion here: http://www.facebook.com/smexaminer#!/smexaminer?v=wall&story_fbid=125359040823346

New Facebook Social Features Secretly Add Apps to Your Profile

Tuesday, May 25th, 2010

By Heather Kelly and Nick Mediati at PC World

“When a piece of software is automatically installed on your computer without your knowledge, it’s called malware. But what do you call it when Facebook apps are added to your profile without your knowledge? We discovered Wednesday that this is actually happening, and stopping it isn’t as easy as checking a box in your privacy settings.”

To learn more and read the updates to the original article … http://bit.ly/ao6fnj