demographics

...now browsing by tag

 
 

How to find out how your audience uses social media

Tuesday, May 25th, 2010

By Social Small Biz

“Not everyone uses social media in the same way. This is fairly obvious, but analyst firm Forrester has, for a few years, been publishing some very detailed research that really helps our understanding.

Forrester’s Social Technographics are based on detailed research that asks how different demographics (e.g. age, sex, location) use social media.

This information can then be used by businesses and marketers to help put together strategies that will target specific audiences.”

Learn more about the Social Technographics … http://bit.ly/c1jyuV