How To Make Twitter More Useful for Your Business

Amy Porterfield from Social Media Examiner shares How To Make Twitter More Useful for Your Business …

“If you’ve been using Twitter, you’ve likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier.  TweetDeck, Twitpic and Tweetie are all examples of Twitter apps.

What if I told you there was a magical place that could easily be your one-stop shop for all your Twitter needs? Yes, this place really does exist. It’s called OneForty.com, the Twitter equivalent of the Apple App Store.”

Wow … This article has a wonder of information … Read on here … http://bit.ly/9InqcC

 

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Social Media Marketing Best Practices from Best Buy

From Lee Odden at Top Rank Blog

“Social Media  advice is cheap and for the most part, you get what you pay for.  Best practices social media marketing based on experience, well, that’s another thing entirely.

The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of: Brad Smith from Best Buy, Adam Singer from TopRank Online Marketing, Paul Isakson from Thinkers & Makers (formerly of Space150) and Bryan Person, founder of Social Media Breakfast.

Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy opened things up talking about a “new marketing reality”. Customers are out there, but they’re bombarded with messages. Customers are not listening to us (marketers & advertisers) anymore. Social media is all about communicating.  Customers are listening to each other instead and tuning out marketing messages.

Each company’s journey in social media is different. If your social media consultant starts the meeting with suggestions about starting a Twitter account, leave the room. Treat social media like any other major undertaking with planning, understanding the marketplace, goals and objectives.”

There are some great practices to follow … http://bit.ly/bedf8T

 

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9 Essential Social Media Tips for Beginners

From Glen at Top Rank Blog

“Plunging into social media for the first time can be a bit daunting for individuals or businesses. There is a learning curve when it comes to becoming more social online, and it can take a while to learn what works and what doesn’t.  Here are a few of the best Do’s and Don’ts that can save you time and help grow your social media authority more quickly. ”

There are 9 great tips here to read .. http://bit.ly/bmuOT5

 

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How Does Social Media Aid Lead Generation?

From Lisa Barone at Small Biz Trends

“If you’re still not sure social media is worth the investment, try this one for size: According to a May survey by virtual events provider Unisfair, social media is now the number one emerging channel for lead gen among technology marketers. And while that could seem somewhat skewed based on their occupation, the point is this – social media delivers qualified leads. While the conversations, brand awareness and friends make you feel good, that’s not the power of social media. The power of social media is that it connects you to qualified leads and puts more money into your bank account.

According to the Unisfair survey, 66 percent of respondents said lead generation their greatest concern for 2010. The findings seem to match R2integrated’s April survey that found 61 percent of respondents were after lead generation, as well as HubSpot’s report that Twitter usage could double monthly leads for SMBs.

In case you need a recap: Social media = leads.

Why is social media such an effective lead generation tool? It’s easy.”

Read the article here … http://bit.ly/9uCDMB

 

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NYC To Hire Social Media Expert

What a great idea to assist in better communications with the NYC residents!

From Elizabeth Montalbano of Information Week

“New York City is looking to enhance its transparency efforts by hiring an expert in Web 2.0 technologies to help the city leverage social media and mobile technologies to communicate better with its residents.

In a first for the city, it’s seeking a chief digital officer “to help develop forward-thinking policies on social media, digital communications, Web 2.0 initiatives, and other tools to better serve the public,” according to a City of New York department of information technology and telecommunications (DoITT) job vacancy notice.”

Read article .. http://bit.ly/985MIl

 

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SEO Friendly Images Plugin

The SEO Friendly Images plugin … is a WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes.  If your images do not have ALT and TITLE already set,  SEO Friendly Images will add them according the options you set.  Additionally this makes the post W3C/xHTML valid as well.

ALT attribute is important part of search engine optimization. It describes your image to search engine and when a user searches for a certain image this is a key determining factor for a match.

TITLE attribute play lesser role but is important for visitors as this text will automatically appear in the tooltip when mouse is over the image.

SEO Friendly Images Plugin

 

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The Facebook Platform Kill Switch, What It Means

By Nick O’Neill at AllFacebook.com

“Today Facebook officially announced the option for allowing users to completely opt-out of the Facebook Platform and prevent applications from gaining access to their information. While many developers are rightfully concerned about the feature, we’d like to take the opportunity to thoroughly address how the new “opt-out button” functions and what it will mean for developers.”

Read the details of this discussion here … http://bit.ly/bDvzXh

 

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13 Truths About Social Media Measurement

From Altitude Branding By Amber Naslund

1. If you aren’t measuring anything else, social media measurement isn’t the problem.

2. Measurement is not the goal.

3. Measuring activity isn’t as important as measuring results.

4. Metrics are determined by goals.

5. Cause and Correlation are different.

6. Analysis is the hard part, not measurement.

7. Standardization has limitations.

8. Reporting is not an outcome.

9. Measurement doesn’t have to be complex to be effective.

10. Measurement is a constant evolution.

11. Measurement is cultural as well as operational.

12. Measurement is more than ROI.

13. “Social media isn’t measurable” is an excuse.

For a detailed explanation of the 13 truths, go to: http://altitudebranding.com/2010/05/13-truths-about-social-media-measurement/

 

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TweetMeme Retweet Plugin

The TweetMeme Retweet button for WordPress  … Easily allows your blog post or page to be retweeted.  It provides a live count of how many times your post/page has been retweeted throughout Twitter.

New

  • Hashtag support (which are automatically taken from your post tags)
  • Ability to control the length of the tweets

Features

  • Live count of tweets from Twitter
  • Allows you to change the source which you retweet, E.g. “RT @yourname “
  • Easily installation and customisation
  • Quicker loading times for the buttons
  • Better integration, allowing custom titles, hashtags and URL shortner
  • Removes the default “RT @tweetmeme”
  • Ability to control the length of the tweets (through the new spaces parameter)
  • Integrates with WordPress MU

TweetMeme Button Plugin

 

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Pew study reveals our social media agendas

No easy answers for mainstream media’s grab for our short attention spans

By Helen A.S. Popkin for MSNBC.com

There was just one story mainstream media and social media found equally important last year: the Iranian election aftermath of June 15-19, 2009. For those five days, the story took over headlines, blogs, Twitter and YouTube, according to a 29-week study by the Pew Research Center’s Project for Excellence in Journalism.

During the rest of that study period, social networks followed their bliss, with little similarities between the top news trending on brethren sites, let alone the mainstream media.

These basic results may seem obvious to anyone who’s ever wasted time at work surfing the Internet, but the Pew study’s results, released this week, offer a valuable window on the rapidly changing way we collect and assimilate news, and what we as individuals consider “important.”

Read more: http://bit.ly/dzrvzS

 

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