Social Media

...now browsing by category

 

7 FBML Examples to Rock Your Facebook fan page

Thursday, July 22nd, 2010

“Facebook markup language or FBML for short is used in a variety of places within the social network. Anyone who has written any Facebook applications will already be pretty familiar with its tags, and will probably have used it to write data to walls, or share postings with others programmatically. If however you haven’t yet dipped your toe in the water of the Facebook API, or indeed haven’t actually needed to – there are some snippets of FBML which prove to be mighty useful when creating custom Facebook Fan Pages, and can easily and quickly out of the box be used with the FBML widget, which adds an extra much needed layer of customisation to an existing Facebook fan page. The static FBML widget can be added multiple times, and in multiple places (sidebar and tabs) to facilitate this. Once you’ve added it to your page, simply go to “edit page”, then under Applications click “edit” under Static FBML. This will give you the options you need to paste in your code.”

Visit WebDistortion  to read the rest of the article …

Social Media Marketing Best Practices from Best Buy

Friday, June 4th, 2010

From Lee Odden at Top Rank Blog

“Social Media  advice is cheap and for the most part, you get what you pay for.  Best practices social media marketing based on experience, well, that’s another thing entirely.

The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of: Brad Smith from Best Buy, Adam Singer from TopRank Online Marketing, Paul Isakson from Thinkers & Makers (formerly of Space150) and Bryan Person, founder of Social Media Breakfast.

Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy opened things up talking about a “new marketing reality”. Customers are out there, but they’re bombarded with messages. Customers are not listening to us (marketers & advertisers) anymore. Social media is all about communicating.  Customers are listening to each other instead and tuning out marketing messages.

Each company’s journey in social media is different. If your social media consultant starts the meeting with suggestions about starting a Twitter account, leave the room. Treat social media like any other major undertaking with planning, understanding the marketplace, goals and objectives.”

There are some great practices to follow … http://bit.ly/bedf8T

9 Essential Social Media Tips for Beginners

Friday, June 4th, 2010

From Glen at Top Rank Blog

“Plunging into social media for the first time can be a bit daunting for individuals or businesses. There is a learning curve when it comes to becoming more social online, and it can take a while to learn what works and what doesn’t.  Here are a few of the best Do’s and Don’ts that can save you time and help grow your social media authority more quickly. ”

There are 9 great tips here to read .. http://bit.ly/bmuOT5

How Does Social Media Aid Lead Generation?

Friday, June 4th, 2010

From Lisa Barone at Small Biz Trends

“If you’re still not sure social media is worth the investment, try this one for size: According to a May survey by virtual events provider Unisfair, social media is now the number one emerging channel for lead gen among technology marketers. And while that could seem somewhat skewed based on their occupation, the point is this – social media delivers qualified leads. While the conversations, brand awareness and friends make you feel good, that’s not the power of social media. The power of social media is that it connects you to qualified leads and puts more money into your bank account.

According to the Unisfair survey, 66 percent of respondents said lead generation their greatest concern for 2010. The findings seem to match R2integrated’s April survey that found 61 percent of respondents were after lead generation, as well as HubSpot’s report that Twitter usage could double monthly leads for SMBs.

In case you need a recap: Social media = leads.

Why is social media such an effective lead generation tool? It’s easy.”

Read the article here … http://bit.ly/9uCDMB

NYC To Hire Social Media Expert

Friday, June 4th, 2010

What a great idea to assist in better communications with the NYC residents!

From Elizabeth Montalbano of Information Week

“New York City is looking to enhance its transparency efforts by hiring an expert in Web 2.0 technologies to help the city leverage social media and mobile technologies to communicate better with its residents.

In a first for the city, it’s seeking a chief digital officer “to help develop forward-thinking policies on social media, digital communications, Web 2.0 initiatives, and other tools to better serve the public,” according to a City of New York department of information technology and telecommunications (DoITT) job vacancy notice.”

Read article .. http://bit.ly/985MIl

13 Truths About Social Media Measurement

Thursday, May 27th, 2010

From Altitude Branding By Amber Naslund

1. If you aren’t measuring anything else, social media measurement isn’t the problem.

2. Measurement is not the goal.

3. Measuring activity isn’t as important as measuring results.

4. Metrics are determined by goals.

5. Cause and Correlation are different.

6. Analysis is the hard part, not measurement.

7. Standardization has limitations.

8. Reporting is not an outcome.

9. Measurement doesn’t have to be complex to be effective.

10. Measurement is a constant evolution.

11. Measurement is cultural as well as operational.

12. Measurement is more than ROI.

13. “Social media isn’t measurable” is an excuse.

For a detailed explanation of the 13 truths, go to: http://altitudebranding.com/2010/05/13-truths-about-social-media-measurement/

Pew study reveals our social media agendas

Wednesday, May 26th, 2010

No easy answers for mainstream media’s grab for our short attention spans

By Helen A.S. Popkin for MSNBC.com

There was just one story mainstream media and social media found equally important last year: the Iranian election aftermath of June 15-19, 2009. For those five days, the story took over headlines, blogs, Twitter and YouTube, according to a 29-week study by the Pew Research Center’s Project for Excellence in Journalism.

During the rest of that study period, social networks followed their bliss, with little similarities between the top news trending on brethren sites, let alone the mainstream media.

These basic results may seem obvious to anyone who’s ever wasted time at work surfing the Internet, but the Pew study’s results, released this week, offer a valuable window on the rapidly changing way we collect and assimilate news, and what we as individuals consider “important.”

Read more: http://bit.ly/dzrvzS

How to find out how your audience uses social media

Tuesday, May 25th, 2010

By Social Small Biz

“Not everyone uses social media in the same way. This is fairly obvious, but analyst firm Forrester has, for a few years, been publishing some very detailed research that really helps our understanding.

Forrester’s Social Technographics are based on detailed research that asks how different demographics (e.g. age, sex, location) use social media.

This information can then be used by businesses and marketers to help put together strategies that will target specific audiences.”

Learn more about the Social Technographics … http://bit.ly/c1jyuV

Social Media Marketing Camp 4 – May 27

Tuesday, May 25th, 2010

Have you registered for Ross Hair’s Social Media Marketing Camp 4?

Taking place this Thursday May 27 from 10am to 2pm Mountain.

The event features 5 social media experts who will teach you how to use social media marketing to grow your real estate business (and get to the closing table).

Register and get a free download of the Real Estate Social Media eBook. Great tips even for those not in the real estate field.

http://smmcamp.com/

Teen Social Media Influencers Wield Power Online and Offline

Tuesday, May 25th, 2010

From PR Newswire

“Survey from myYearbook and Ketchum Reveals Web’s Most Influential Teens Socialize Offline More Than Average Teens and Would Rather Not Be Friends With Parents Online

NEW YORK and SAN FRANCISCO, May 25 /PRNewswire/ — A recent survey by myYearbook and Ketchum of teen social media users showed that not only are online influencers more likely than the average teen to participate in social media activities, such as updating their status at least once per day or sending 3,000 texts per month, but they also are spending more time socializing and influencing their peers offline.

The study surveyed 10,000 teens, aged 13 to 19, who are members of myYearbook, and identified teen influencers in the social media space to provide insight on how they share information and interact online. Social media teen influencers are defined as the top 15 percent most active and most engaged teens in the myYearbook community. ”

For the results of the study … http://bit.ly/bm9caj